【Reselling Unsold Clothes through the Concept of Relabelling — #Rename 】
On-demand production is not the only way to solve the problem of overproduction. A Japanese company #FINE launched the brand #Rename which resells unsold clothes through the concept of relabelling
Because of brand value, most apparel companies would burn unsold clothes. It causes huge environmental pollution. “Rename” purchases unsold clothes from different brands at about 10% of the original price. After replacing the original brand labels with the “Rename” label, the clothes will be resold in the online shop and pop-up store at 20-30% of the original price. It helps the fashion brands to clear stock without damaging their brand image.
Let your creative juices flow and find your way to save our planet. #CARS
Climate Action Recognition Scheme (#CARS) is a climate action entrepreneurship programme which provides training in entrepreneurship and innovation, publicity platforms, and funding for young people to act on climate action.