【Reselling Unsold Clothes through the Concept of Relabelling — #Rename 】​

On-demand production is not the only way to solve the problem of overproduction. A Japanese company #FINE launched the brand #Rename which resells unsold clothes through the concept of relabelling​
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Because of brand value, most apparel companies would burn unsold clothes. It causes huge environmental pollution. “Rename” purchases unsold clothes from different brands at about 10% of the original price. After replacing the original brand labels with the “Rename” label, the clothes will be resold in the online shop and pop-up store at 20-30% of the original price. It helps the fashion brands to clear stock without damaging their brand image.​
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Let your creative juices flow and find your way to save our planet. #CARS​
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Climate Action Recognition Scheme (#CARS) is a climate action entrepreneurship programme which provides training in entrepreneurship and innovation, publicity platforms, and funding for young people to act on climate action.​